VoiceRad / RayFlow — site for a radiologist's voice assistant
A marketing site for a medical product: a 3D reading room on the front page, pricing, lead capture, and an admin panel where the client edits every text herself.
- The client runs texts, pricing and leads herself — no developer needed for that
- The front page explains the product by showing the workplace, not by describing it
- Survived a rebrand and a full redesign without being rewritten from scratch
The problem
A radiologist's voice assistant is hard to sell in prose: until someone sees how it fits their working day, 'dictate the report' sounds like one more button. And a medical product lives on edits — prices and wording change more often than you can summon a developer.
How it works
A 3D reading room on the front page instead of a description: the lightbox wall, the workstation, the product in context. Pricing, a programme for radiology schools and a request form as separate sections. Everything editable moved into an admin panel, two locales, production built in a container.
The hard part
Months later the client pivoted: new brand RayFlow, Russian only, calls to action leading into a Telegram bot instead of a form. The temptation was to start over — instead the second version grew out of the first, because content had lived apart from markup from the beginning. The rebrand cost a week rather than a month.
Evidence
- Both versions are built and running: the original bilingual site and the rebranded one
- The client makes content changes with no developer involved
- Screenshots of the key pages live in the repository — the visual is pinned down, not described